E-mail Marketing

The more you use e-mail, the more...

ASD eliminates 20,000 pieces
of direct mail using e-mail
• chance you'll have at success
• hits you'll generate to your Website
• you'll teach people about your company
• relationships you'll build with customers
• money you'll save when making purchases

How many times have you heard these familiar words, "I didn't know you did that"? To overcome this problem, I employ Always-on Marketing^® which, at preset intervals, automatically e-mails thousands of prospects. My tactics incorporate a, one-click, Website-search interface that instantly links prospects with additional relevant information. Using my Always-on Marketing^® campaign ("soft" educational e-mails), I generated over 500,000 hits to my Website, several of which I nurtured into clients.

Always-on Marketing^® also helps me find the best deals. To help me prospect for manufactures of wireless Bluetooth adaptors and pen drives, I created a Web-based user interface, making it easy to build an online marketing database. Sending out e-mail was as easy as...

After consulting several on-line directories of international manufacturers, I identified hundreds of companies with whom I wished to foster relationships. I then had an intern cut and paste names and e-mails into my eForm^TM. As the names were entered, the first of a sequence of letters was automatically sent. Subsequent letters were sent at preset intervals, and I located several manufactures in Asia from which I imported—I had developed a simple way to source internationally, almost overnight!

And when I needed new business cards, I used the same approach to check the prices of thirty local printers. I soon discovered my existing printer's price was twice that of his competitors (i.e., $600.00 vs. $300.00). I had similar success using the same technique when I needed hardwood floors installed, too.

Another creative use of e-mail, eFulfillment^TM, allows my client (with just three mouse clicks) to automate the delivery of a customized letter with selected links to specific information, choosing from over 30 documents. Furthermore, the system launches automated follow-up campaigns at predetermined intervals.

My clients regularly comment on how their customers praise them for sending out 1:1 marketing messages (which I write). If you're planning an e-mail initiative; please consider me, since I possess the technology, writing and relationship-building skills needed to create effective Always-on Marketing^® e-mail communication.

See Firsthand

My Always-on Marketing^® skills in action:

• "David designed a five-tactic Always-on Marketing^® campaign, providing me with a consistent process for nurturing every prospect. His automated system saves me time and money while improving my effectiveness."

  -- 4 Your Benefit, LLC, Oakland, MI

• "David made it easy to build our own in-house e-mail list. It allows me to get the word out to thousands of prospects with little effort. David always does a great job writing my campaign letters; I really appreciate his efforts."

  -- Huron Valley Printing & Imaging, Ann Arbor, MI

• "Every day I get leads generated from David's Always-on Marketing^® system. I've used Always-on Marketing^® for nearly two years without any trouble. Hiring David to help me with marketing was a good investment!"

  -- Advanced Systems & Designs, Auburn Hills, MI

• "With David's help, we built our own in-house e-mail list of more than 6,000 prospects. Within a few weeks, we hit an entirely new market with a targeted message. Always-on Marketing^® is a powerful tool."

  -- Techstreet, Ann Arbor, MI

• NEC, Auraline » eMarketing :: aEngine :: FAQs :: Process :: iPrinter :: iPostcard

PO Box 3271, Ann Arbor, MI 48106 · 734.678.7941 · 268.4406 fax
Copyright 1995-2024, David Berger, Ann Arbor, Michigan
Effective E-mail Marketing