Hybrid Sales Process

Isn't it time you modernized your sales process?

The days of simple selling are over; pounding the pavement doesn't work well anymore. Being customer focused is essential.

Over the past decade, the selling environment has radically changed. There is global price competition and buyer resistance as never before. Additionally, buyers have virtually unlimited access to information. Products and services are commodities, and most marketing messages promise the same hype.

In spite of these challenges, I'm able to cut through the clutter. I produce dramatic results by employing Always-on Marketing^®, which incorporates my hybrid direct marketing strategies. This one-on-one solution-selling approach generates outstanding results.

Always-on Marketing^® affects a prospect's buying decision and causes him/her to say, "Thanks for educating me; I'd like to do business with you"—all before the first meeting!

I believe solid leadership gives the sales team a winning chance by providing the tools needed to succeed—tools enabling salespeople to...

• print on-demand customer-focused collateral material
• fulfill requests for information within seconds using eFulfillment
• enhance customer relationships by employing a contact management system
• keep customers informed by using automated personalized e-mail
• generate Website leads by appearing #1 on search engines

By skillfully employing these tools, I...

• closed a million-dollar deal in a single meeting
• generated 15 leads in just 90 minutes with a 45% response rate

Imagine the impact my approaches could have on your sales team. Organizations not employing a similar consistent selling process will not maximize sales effectiveness. Often, despite their best efforts, most salespeople are only closing a fraction of what's possible. However, it needn't take a salesperson years of direct industry selling experience to generate stellar sales; it's all in the process—a proven methodology I can teach almost anyone.

By reading my free booklet, you'll learn why a hybrid approach improves bottom lines. Furthermore, by adding a BDS (Business Development Specialist) to your sales team, you will uncover and qualify business opportunities using a process I call MINT^TM.

I invite you to take my "quick-tour" (at bottom of page) and "See Firsthand" my success stories. Feel free to review my Virtual Interview and resume (in both HTML and WORD formats), which should answer even your toughest questions. You may also wish to view my video testimonials.

See Firsthand

My Hybrid Sales Strategy in action:

• Without any prior industry experience, I became the top salesperson for Buhler, a Swiss heavy machinery company. I closed million-dollar deals with demanding customers such as GM and CMI. I sold Buhler's largest machine in North America, the first machine to General Motors and CMI, the only machine to mass-produce auto parts for Toyota in the USA, and the first major prototype project to test proof-of-concept.   read more »
• Also, I shortened sales cycles working with an automotive-parts supplier located in Montreal. In only three months, I closed a $1,000,000 deal.   read more »
• Another time, I assisted the Hammes Company of Chicago, which designs, builds, manages and leases ambulatory outpatient facilities. The president of the Michigan office asked for my help in formulating a strategy to develop sales in Pennsylvania because his sales manager had been unable to book meetings with hospital CEOs.   read more »
• Paul, President of ASD writes, "David eliminated 20,000 pieces of annual direct mail by building us an automated e-mail campaign engine which--after three years--saves us a bundle. He created our new brand, SPCanywhere, and designed an effective Website. The 20-page, print-on-demand, color catalog he produced is a huge success. David's strategies really work!" [watch testimonial]
• Erik, President of Corsa Instruments adds, "For the first time in five years I handed out profit sharing checks. Much of our company's recent success is attributed to employing David's marketing strategies."
• Techline :: ASD :: Catalyst Broadband » More Projects

PO Box 3271, Ann Arbor, MI 48106 · 734.678.7941 · 268.4406 fax
Copyright 1995-2024, David Berger, Ann Arbor, Michigan
Sales Process Automation and Sales Consulting