David A. Berger's Online Resume
P.O. Box 3271, Ann Arbor, MI 48106 · 734.741.8913 · 734.678.7941(cell) · dave@a2.com · a2.com
OBJECTIVE
- To help grow your business by employing Always-on Marketing,®
SKILLS SUMMARY
- View: Skills Summary Webpage — www.a2.com/skills.html
- Excelling in situations where change is needed
- Making effective use of all available resources
- Employing proven sales and marketing strategies
- Offering creative solutions to challenging problems
- Transferring manual functions to computerized systems
EXPERIENCE
AOM [2001-Present]
- Marketing Consultant
- Always-on Marketing,® Ann Arbor, MI
- — View bio — www.a2.com/davids-bio.html
- Clients include: CSI, MedImage, Tisch Investment Advisory Inc., Corsa Instruments, Center for Strategic Planning, Valassis, TGI Direct, Cisco, 3Com, Commerce One, Bowne, SGI, Fusion DM, Tecnomatix, ABB, Advanced Systems & Designs, Boyne USA Resorts, WNIC Radio, Alumax, Biasco Pianos, Automotion, Holiday Inn, Grand Traverse Resort and Las Vegas Golf
NEC [2000-2001]
- Manager of Business Development (high-tech startup)
- NEC Systems Lab, Auraline Rich Media eMarketing, San Jose, CA.
- Managed sales, marketing and business development areas
- Only person to close a deal within thirty days of hire
- Developed Auraline Engine concept and eMarketing strategy
- Set up iPrinterGames.com to track Wired magazine ad effectiveness
CST [1998-1999]
- Director of Business Development (high-tech startup)
- Computer Support Technologies, RESCUE, Ann Arbor, Mich.
- Developed sales and marketing databases and contact management systems
- Rebuilt sales and RESCUE demonstration processes to function more effectively
- Set up business development team, employing direct mail, fax, e-mail and phone
IBM [1996-1997]
- Direct Marketing Strategist, Manufacturing ISU
- IBM, Southfield, Mich.
- Created hybrid direct marketing campaigns for the Manufacturing Industry Solution Unit (consisting of IBM's largest customers, Fortune 100 companies with average size sales ranging from $55K to $10 million)
- Responsible for developing marketing strategies for CATIA and Product Data Management Solutions
- Developed, coordinated and managed hybrid marketing campaigns utilizing databases, direct mail, eMarketing, telemarketing and media communications
Buhler [1992-1995]
- Regional Sales Manager, Heavy Machinery Group, Die Casting
- Buhler Inc., Minneapolis, Minn. (H.Q. Switzerland)
- Top salesperson within my first year, selling the largest SC machine in North America
- Sold the first SC machines to GM Delphi and CMI for SSM prototyping
- Sold the first SC machine in North America for Squeeze Casting to Ross Al Foundries
- Developed new business with North American and Japanese automakers and their suppliers in the areas of high-pressure die, squeeze, and semi-solid metal casting
- Slashed expenses in half through operating home-based office
- Generated up to 25% response rates using my own hybrid direct marketing techniques, closing multiple million-dollar deals
UBE [1991-1992]
- Sales and Marketing Coordinator, Heavy Machinery Group, Die Casting
- UBE Industries (America), Inc., Ann Arbor, Mich. (H.Q. Japan)
- Created marketing campaigns, generating $20 million in sales inquiries without any prior industry experience
- Generated up to 45% response rates using hybrid direct marketing
- Developed, wrote and edited technical and promotional materials
- Coordinated Japanese translations of proposals, engineering data and brochures
Sy-con [1983-1990]
- Owner
- Sy-Con Group, Ltd., Novi, Mich.
- Manufacturer's representative for audio/video related equipment and accessories
- Installed and serviced satellite TV systems, telephone PBX networks, VCRs, TVs and audio equipment
BOARD RESPONSIBILITIES
- Advisor, Board Member
Boomerang Mobile Media, Plus5 Promotions, Center for Simplified Strategic Planning, ELM International and Eyde Company
BOOKS, PUBLICATIONS & ARTICLES
- Best-selling author, see TV interview -->
View: Publications Webpage (12 publications, see TV interview) — www.a2.com/publications.html
LECTURES
- Guest Lecturer
- Eastern Michigan University, Ypsilanti, MI
- Lectured about eMarketing, Search Engine Marketing and Website Strategies
PRESENTATIONS
- Internet, Intranet and Telecommunications Topics
- Held at Borders Books and Music, Barnes & Noble, Little Professor and Webster's
- Discussed the latest techniques of using the telephone, fax and Internet (telephony topics include loopholes, discounts and incentives; Internet topics include eBusiness, eMarketing, World Wide Web, Usenet News, E-mail, FTP, IRC, Talk, Voice and Video)
EDUCATION
- Eastern Michigan University, Ypsilanti, Mich.
- Bachelor of Science: Individualized Interdisciplinary Triple Concentration
- Business—International Marketing
- Industrial Technology—Computers and Electronics
- Languages—English and Japanese for Business Communication
TECHNOLOGY APPLICATIONS
SALES & MARKETING SPECIALTIES
- E-mail Marketing — www.a2.com/email-marketing.html
- Direct Marketing — www.a2.com/direct-marketing.html
- Hybrid Sales Strategy — www.a2.com/hybrid-sales.html
- Search Engine Marketing — www.a2.com/google-marketing.html
- Public and Media Relations — www.a2.com/press-coverage.html
- Copywriting & Technical Writing — www.a2.com/copy-writing.html
- Japanese Translation — www.a2.com/translation-services.html
COMPUTER PROGRAMMING SKILLS
- ColdFusion, SQL, JAVA Script, CSS, HTML, DHTML, XHTML, Palm and Wireless Access Protocol (WAP)
COMPUTER APPLICATION SKILLS
- MS Windows in English and Japanese [my performance tips]: Internet, Wireless Web, Website design, eCRM, sales force automation, database, Networking, MS Office, geographical mapping, broadcast faxing and desktop publishing (Dreamweaver, PageMaker, Photoshop, Access, ACT!, Map-Linx and Automap, WinFax)
HOBBIES
