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Skills Summary

Areas in which I can positively impact:



Detailed Descriptions

Role

Responsibilities

 David Berger provides all this and more

Marketing

Marketing strategy and budget
Market research
Inquiry generating
Telemarketing
Hybrid Direct Marketing using
 direct mail, e-mail, fax and Web

Sales

Sales process
Sales team development
Solution-selling training
Lead qualification
Sales automation & CRM
Forecasting
Quoting

Bus. Dev.

Alliances
Channel partners
Seminars

Database

Database strategy
Installing databases such as
 Access or ACT! contact manager
Data importing and cleansing
Querying and reporting

Website

Search engine positioning
D-X-HTML and ColdFusion
Online database integration
Transfering manual functions
 to Web-based systems

Creative

Color print-on-demand
Brochures
Sales aids
White papers
Websites
Power Point

Communications

Media relations
Press releases and distribution
Press conferences
Newsletters