 |
 |
Digital Branding |
|
|
Digital Branding |
Because the Internet offers the best opportunities for Always-on Marketing® and building a digital brand, companies without a solid strategy will be left behind.
PianoShow.com
Integrating offline elements with the Internet is key to building a digital brand. It may seem to many CEOs that offline integration is relatively easy to accomplish by simply putting their existing URL in a print, TV or radio ad. On the contrary, it takes a great deal of expertise to determine what online strategy will best support offline efforts.
It's absolutely neccessary to use an easy-to-remember domain name when developing a digital brand. For example, one of my clients wanted to take his awkward offline brand "ASDSPC1" and apply it to an online strategy. After careful reflection, I recommended he use SPCAnywhere.com, which became very successful. Other digital brands I uncovered for clients include iPrinter-Games.com, A2Broadband.com, YourSmartOffice.com and InstaLine.com.
I'm offering these digital brands for sale:
A2.com |
|
|
|
Online marketing is tricky, and it's getting harder to understand and harness its true branding potential. As online marketing continues to evolve into wireless, e-mail and viral marketing, brands need to be closely integrated with all formats.
All these factors work in conjunction with one another and share a similar brand tone and personality, with cohesive messaging and high-quality content for every contact with the customer. The digital brand thus attempts to move marketing from one-to-many to one-on-one. When companies get it right, the results are spectacular as you will read below...
| Success Stories: |
Need Help? |